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Marketing Technology Manager

Location

Norway, Oslo

Location

Norway, Oslo

Apply by

2022-01-30

Marketing Technology Manager

Nordic Choice Hotels has been on a fantastic journey. We have one of the Nordic region's fastest growing loyalty programs - with tremendous ambitions for the future. This means endless ​​opportunities for those who want to join our exciting journey. To help us further on the journey, we are now looking for a real superhero who can take us to new heights. If you think it's fun to connect data, people, communication and technology, and love to see things in the big picture, we recommend you apply. We hope that you love a challenge, see opportunities where others see limitations, and love that no two days or tasks are alike.

You will be part of the digital division  in Nordic Choice Hotels, called eBerry. eBerry's mission is to ensure digital sales and loyalty by, among other things, developing the world's best guest travel.

We are quite flexible on who you are and how you are - we love diversity! Where other companies resort to anonymisation to achieve diversity, we would like to encourage you to write your background in CAPS LOCK. We employ individuals and not machines and encourage you to apply no matter what background you have.

The position is to be filled as soon as possible and interviews will take place continuously from the first week of January.

While finding great solutions within our Marketing Automation systems, our new superhero will contribute to the development of loyalty and sales among guests throughout their guest journey at Nordic Choice Hotels, and ensure that we have good quality assurance in all routines, processes and integrations.

 

Responsibilities, main tasks, and desired competence

  • Contribute to the development of Marketing Technology (using Salesforce Marketing Cloud and Salesforce Service Cloud) throughout eBerry and work towards an omnichannel approach in the company
  • Drive business growth by developing and activating a data driven, audience first strategy rooted in the acceleration of data and real-time optimization that delivers profitable results
  • Responsible for grouping and creating audiences for activation, analytics and any other uses required by eBerry
  • Guide the development and strategy for data driven marketing including: audiences, channels, measurement and reporting 
  • Identify data driven advanced targeting towards audiences for micro segmentation, and trigger-based decision rules to hone in on high value consumer audiences ensuring audience and data driven marketing efforts are integrated into measurement deliverables for advanced test and learn opportunities
  • Advocate for Marketing Automation needs and improvements towards tech and management, development
  • Participate in internal development projects.
  • Ensure close follow-up of users, implementation and participation of workshops
  • Ability to manage a wide range of stakeholders across various disciplines
  • Strategic understanding of digital technologies and trends such as: Privacy regulations, CDPs, Social Ad Platforms, and Ad Servers

 

Required skills

  • Previous experience as an administrator or user of Salesforce Marketing Cloud and Salesforce Service Cloud. You’ll become our super user for Salesforce and provide training for new and existing users.
  • Own responsibility for the operation, management and development of Salesforce, contribute to the follow-up of vendors and ensure that we have optimal use, operation, budget, and quality assurance of our system.
  • Responsible for implementing and demanding further development of our functionality and processes in Salesforce including new journeys, campaign activities, template tools, dynamic content, segmentation etc.
  • Operationally setup, report, and analyze our activity and results in Salesforce, ranging from weekly newsletters and programs to major projects and campaigns.
  • Ensure together with development teams that integrations between Salesforce, CRM systems, and other  internal / external systems are managed and further developed in line with strategies, dependencies, and guidelines.
  • Identify potential and gaps in data usage, data points and data flow within Salesforce as well as affected data sources and integrations
  • Ensure that Nordic Choice has good routines and quality assurance of the physical and technical part of email, push and SMS distribution.
  • Ensure that we work in accordance with the GDPR with all communications from Salesforce.
  • Fluent or professional communication level in Norwegian or Swedish, and English

 

Soft skills

  • Solution oriented
  • Thrives in a fast paced environment
  • Great communication skills
  • Good energy 
  • Dares to disagree and speak your mind
  • Structured - ability to plan and make deadlines



Place of Employment:
Oslo / Stockholm 

 

Benefits:

  • Possibility to travel several of our hotels/destinations across the Nordics 
  • Discounted rates at all our hotels for you, your friends and family
  • Outstanding work-life balance with flexible work hours and the possibility to work remotely
  • State of the art laptop, screens, headphones, phones and whatever other tech gear you might need to perform your magic.
  • Vibrant office environment both in Stockholm and Oslo 
  • Plenty of social events including smaller gatherings with your team and get-togethers  with the whole Nordic Choice family, like the Winter Conference!

Extra credit if you have:

  • Digital agency and/or performance marketing experience
  • Experience from CRM System Management 
  • Experience from fast growing tech environments
  • Experience with Salesforce - share your Trailblazer or success stories with us! 


We welcome applications in Norwegian, Swedish and English. 

Application deadline: 30. Jan. 2022

 

We are Strawberry. With over 225 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Clarion Collection® Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 17 000 passionate individuals from more than 120 countries is what makes up our company – diversity is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

What’s in it for you?

As part of of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

A culture to cherish

Job security for peace of mind

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Job security for peace of mind

Room to grow

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Room to grow

Explore more

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more. 

*If you are employed on a contract for at least 20% of full-time working hours.

Explore more

Open mind, open hearts

Open mind, open hearts

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero-energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

Open mind, open hearts

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