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Content Marketing Specialist

Location

Finland, Helsinki

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2021-11-21

Nordic Choice Hotelsin digitaalisen markkinoinnin yksikkö eBerry etsii Content Marketing Specialistia, suomen kielellä tapahtuvan sisältömarkkinoinnin asiantuntijarooliin. Etsimme henkilöä aiemmalla viestinnän kokemuksella osaksi pohjoismaista sisältömarkkinoinnin tiimiämme asemapaikkana Helsinki.

Olemme se erilainen hotelliyhtiö! Tavallisia hotellivieraita ei varmasti ole, joten emme myöskään usko tavallisiin hotelleihin. Vieraamme ovat tervetulleita hotelleihimme sellaisina kuin ovat! Nordic Choice Hotels on yksi Pohjoismaiden suurimmista hotelliryhmistä yli 200 hotellilla. Nordic Choice Hotelsiin kuuluvat Clarion-, Comfort-, Quality ja Clarion Collection -hotellit sekä yli 40 itsenäisen hotellin ryhmittymä Nordic Hotels & Resorts. Suomessa Nordic Hotels & Resortsiin kuuluu 10 Kämp Collection Hotels lipun alla toimivaa hotellia sekä Hotel F6.

Rakastat kirjoittamista ja hallitset suomen kielen, “storytelling” on ehdoton vahvuuteesi!  Pystyt kääntämään ja kirjoittamaan sisältöä myös toiselta pohjoismaiselta kieleltä. Hallitset kirjoittamisen digitaalisille alustoille ja osaat mukauttaa tekstiä oikeaan tarkoitukseen ja sävyyn. Olet tehokas, luova ja sinun on helppo tehdä yhteistyötä erilaisten tiimien kesken. Olet aidosti kiinnostunut markkinatrendeistä ja teknisistä ratkaisuista, sekä mahdollisuudesta luoda loistavaa sisältöä, joka hyödyttää vieraitamme ja jäseniämme. Aiempi kokemus SEO-, CRO-, UX- ja erilaisista CMS -palveluista on tässä roolissa arvokasta.

Tehtäviisi kuuluu:

  • Sisältömarkkinoinnin kehittäminen Suomen markkinoilla
  • Luoda ja kääntää sisältöä ruotsin- tai englanninkielestä suomeksi
  • Copywriting suomeksi eri kohderyhmille ja useisiin eri kanaviin
  • Sisällön jatkuva kehittäminen perustuen erilaisiin analyyseihin ja kohderyhmiin, toimituksellisiin tarpeisiin sekä markkinatrendeihin
  • Kokonaisvastuu toimituksellisesta sisällöstä nordicchoicehotels.fi -sivustoilla sekä sen sovelluksissa
  • Sisältöjen koordinointi koko organisaatiossa
  • Kampanjoista vastaaminen CMS -sisällönhallintajärjestelmässä ja niiden koordinoinnista muiden Pohjoismaiden tiimien kanssa 
  • Sosiaalisen median sisältöjen luominen, julkaiseminen sekä jatkuva analysointi 
  • Jatkuva SEO -optimointi ja BRM -järjestelmien hallinta
  • Sisäinen ja ulkoinen viestintä
  • Suora vuoropuhelu hotellien kanssa hotellien sisällön optimoimiseksi digitaalisilla kanavilla 

Odotamme sinulta:

  • Kandidaatin tutkintoa tai vastaava työkokemusta
  • Suomen kielen äidinkieltä vastaavaa taitoa suullisesti että kirjallisesti. Vahvaa kirjallista ja suullista viestintäkykyä myös ruotsin- ja englannin kielellä
  • Kokemusta tavallisista CMS -työkaluista (esim. Episerver & Contentful) ja sosiaalisesta mediasta (Facebook Ads Manager)
  • Kokemusta Google Analyticsista ja Search Consolesta
  • Vahvaa projektinhallintataitoa
  • Intohimoa sisältöihin ja digitaaliseen markkinointiin
  • Luovuutta sekä rakkautta tarinan kerrontaan

Mitä tarjoamme sinulle:

  • Mahdollisuuden työskennellä Kämp Collection Hotelsin pääkonttorista, Clarion -hotelleistamme tai vilkkaista toimistoistamme Tukholmassa/Oslossa
  • Joustavat työajat sekä mahdollisuuden työskennellä osittain etänä
  • Henkilöstöalennuksen sekä ystävien ja perheen alennukset yli 200 hotellissamme Pohjoismaissa 
  • Erinomaiset hyvinvointiin liittyvät edut

Hakemuksia käsitellään jo hakuaikana.  Hae pian ja liity yhdeksi uusista kollegoistamme kasvattaaksemme läsnäoloamme Suomen markkinoilla. Tehtävä sijaitsee Helsingissä, mutta vaatii säännöllistä matkustamista ja työsuhteen alussa enemmän aikaa joko Tukholman tai Oslon toimistolla. 
Jos sinulla on kysymyksiä tehtävästä, voit ottaa yhteyttä Stian Kristofferseniin: stian.kristoffersen@choice.se

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